Uncomfortable, ugly, no support - that is unfortunately the reality of many bras. Linda Wonneberger, the woman behind LindaBra saw herself tired of complaining about this problem. As a marketing expert and fashion lover she asked her self: "Why am I not developing a bra that is sexy, chic and comfortable at the same time?"
At the end of 2016, motivated to revolutionize the bra industry, Linda plunged into the research: What could such a bra look like? What do women expect from their favorite bra? After many conversations, surveys and attending numerous trade fairs, Linda's start-up idea was born. The vision: To develop a bra that is sexy, comfortable and attractive.
Founder Linda and the Berlin based lingerie designer Stephanie Schneider worked on the LindaBra for one year. With partners in Germany and Hong Kong, the women involved developed an innovative solution to the bra problem. Again and again, they adjusted bra cups, straps and patterns to find the perfect fit: The underwires came out, a solid padding was added to the cup and the straps were adapted to the shape of the shoulder and filled with silicone – to also support larger breasts without any cutting in.
Two more models with matching panties are in the making. And Founder Linda remains true to her promise: that bras and panties are innovatively matched to the needs of modern women.
By the way, the bra is not only named after its inventor, "linda" also means "beautiful" in Spanish and that is exactly how the wearer of a LindaBra should feel: attractive, supported and confident.
Founder & Managing Director
Shareholder & Business Angel
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